It's infant and girl's clothing, which is beautifully designed and photographed (with a recent contest between 45 photographers, all using the same dress--see below "I see the Moon" photography).
I can't get over how cute their items are. Very boho chic and pretty much priced like Anthropologie.
Sigh. If only they had weekly sales, too!
I sense Scooter and I are going to need to start budgeting.
